“No good content can be created without careful, respectful study of the product and the people who created it, continue to nurture it, or endeavor to change it.

Birthing an effective strategy is hard work. It takes patience and time, deep thinking, and deep feeling.

The best content creation is always simple, follows the heart, and adheres to the strategy. High concepts express universals—things understood or experienced by the whole of humanity.

… The most important part of marketing is caring.”

Veronica Kelso